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You know you need to promote something… but what?
The newest product…
Bestseller…
Expensive offer…
Thing you haven’t mentioned in awhile…
Whatever you can slap a 20% discount on before Friday?
That’s usually where bad promos begin.
Sales feel slow…
The calendar looks empty…
Management gets nervous…
And suddenly the nearest product becomes the offer.
The easiest discount becomes the strategy.
Then you…or your team…have to make the whole thing work.
I call that a “Panic Promo.”
A promotion chosen because the business is afraid, behind, rushed, uncertain, or simply out of ideas.
And the problem is, a Panic Promo can make money.
It can also erode your margins…
Train customers to wait…
Weaken belief in your deadlines…
Make the next campaign harder…
Waste the chance to run a better promo.
A Panic Promo borrows from tomorrow to make today look better.
A Profit Promo makes today better without stealing from what comes next.
Most promo advice starts with emails, posts, subject lines, landing pages, and deadlines.
But none of that fixes the wrong offer…for the wrong audience…
At the wrong time…with a discount you never needed…
Before you write the campaign, you have to make the decision the entire campaign sits on.
That’s what What Should I Promote Next? helps you do.
This isn’t a giant book about promotion.
It’s a field guide for the decision every promotion is built on.
Your first time through the process may take around 30 minutes.
Once you know it, you should be able to use it again in roughly 10 minutes.
By the end, you’ll be able to complete this sentence:
From [date] to [date], I’ll promote [offer] to [audience] because the business needs [result], they currently care about [need or desire], and this promo makes sense now because [reason].
That one sentence gives your promo a clear job, audience, offer, reason, and place on the calendar.
#1. Give the Promo a Job.
Decide what the promo must actually accomplish.
#2. Choose Who It’s For.
And give them a reason to act…
Because your audience doesn’t care that you need more sales.
#3. Find the strongest options.
You’ll build a shortlist of your strongest candidates.
#4. Score the Finalists.
Run them through the 6-part scorecard to select your winner.
#5. Decide Whether to Discount
You probably shouldn’t…
But there’s an easy way to know inside the guide.
#6. Turn the Winner into a Fresh Offer
You probably don’t need a new product.
You’ll find out how to leverage your existing catalog and make it look brand new.
#7. Put it on the Calendar
Write it all down on one page so it’s easy to follow.
Good.
This isn’t a beginner’s guide to selling things.
You may already know timing matters…
That discounting too often is a bad idea…
And that different audiences respond to different offers.
But when sales feel too low, the calendar is empty, or the revenue number makes everyone nervous…
Do you have a process you actually use?
Or do those principles disappear the second pressure shows up?
Experienced marketers don’t need more random promo ideas.
What Should I Promote Next? is a reliable way to compare the ideas already in front of you and decide which one deserves the next slot.
You don’t need one.
The guide helps you look at products you already sell…
Services you already deliver…
Older workshops…
Natural cross-sells…
Paid audits…
Diagnostics…
Bundles…
Betas…
Preorders…
Affiliate offers…
Waitlists and market research…
Sometimes the best next promo is a fresh presentation of something proven.
It could be a smaller first step to reduce friction…
Or maybe you shouldn’t force a sale until you have better evidence.
The process doesn’t depend on email.
Your audience could be social followers…
Past customers…
Warm leads…
Existing clients…
Community members…
Referral partners…
People you contact directly…
None of these require a huge email list.
You just need a reachable group with a believable reason to care.
What Should I Promote Next?
A complete digital guide that includes:
The 7-Step “Profit Promo” Process…
Practical decision prompts…
The 3-candidate shortlist…
The Profit Promo Scorecard…
The Discount Test…
Examples of the process for different types of businesses…
The Final “Profit Promo” Brief…
You get instant digital access to the PDF.
When Sh*t Hits the Fan…
The Emergency Profit Promo Protocol
This is for the days when the original plan falls apart.
Maybe a product gets delayed…
Inventory doesn’t arrive…
A client cancels…
An affiliate offer disappears…
A campaign has to be pulled…
Revenue slips unexpectedly…
Instead of reaching for a random discount, this rapid-response guide helps you choose the strongest available backup promo.
It includes an “emergency versus discomfort” check…
Guardrails for protecting margins and audience trust…
A 3-option shortlist…
The Emergency Promo Scorecard…
Deal-breaker checks…
An emergency discount decision…
A one-page launch brief…
A quick-reference emergency card…
This bonus is included at no extra cost during the launch.
The first 5 buyers during this launch also get a 1-on-1 session with me for 30 minutes.
We can use the session to choose or validate your next promo…
Work on the offer…
Find the main sales angle…
Map the email campaign…
Outline the social media content…
Review a promo you already have planned…
Work through whatever would make it easier to launch…
This is a working “Profit Promo” session focused on your business.
Not a group Q&A or prerecorded training.
Only the first 5 buyers get it.
Scheduling details: eligible buyers will receive a private booking link by email.
Sessions must be booked and used within 30 days of purchase.
Sessions are non-transferable and subject to available appointment times.
What Should I Promote Next?
The full digital guide.
Launch Bonus #1:
When Sh*t Hits the Fan: The Emergency Profit Promo Protocol
Launch Bonus #2 (For the First 5 Buyers Only):
Private 30-Minute Profit Promo Session
Launch Price: $9.99
You could spend more than that discounting an order you never needed to discount.
You could spend hours writing emails for the wrong offer…
Or burning a good campaign slot on something that never deserved it.
Or you can decide on the right Profit Promo first.
The entire offer comes off the market on:
Wednesday, August 5, 2026 at 11:59pm Central Time USA.
That means the $9.99 guide comes down…
The Emergency Profit Promo Protocol comes down…
Any remaining 1-on-1 Profit Promo sessions disappear…
What Should I Promote Next? may return later.
But I’m not promising the same price, package, or bonuses when it does.
Because first, you just need the next decision made well.
Give the promo a job.
Choose who it’s for.
Find the strongest options.
Score the finalists.
Decide whether a discount belongs.
Turn the winner into a better offer.
Put it on the calendar.
Then build the campaign around a decision you trust.
Every promo either adds value to your brand or takes some away.
Make the next one count.
$9.99. Instant digital access.
Offer ends Wednesday, August 5, 2026, at 11:59 p.m. Central Time.
I’ll see you on the other side.
Rachelle C Davis
Founder, Damn Good Emails
Email Marketer for 6-8+ figure businesses
P.S. One last note…
You don’t need another giant marketing course sitting unfinished in a portal.
That’s why this guide focuses on answering just one critical question…
“What should I promote next?”
This guide helps you answer it, explain the decision, and put it on the calendar.
The first 5 buyers also get a 1-on-1 Profit Promo session with me for 30 minutes.
Once those spots are gone, they’re gone.