7-figure brands have this gap

Every founder I’ve talked to this week is doing email.

The problem is…

Too many still treat it like a boring task on their to-do list.

Their promos are going out…

Automations are on…

They scramble for the next product launch or seasonal campaign.

But there’s a lot missing behind the curtain.

Here’s what I keep seeing:

The same offer sent to everyone…

There’s no strategy behind timing or consumer behavior…

They think “high intent” is someone who opened a few emails.

It’s not that they’re failing.

Because email sales are still coming in…

And the company is growing.

But email’s barely keeping up…

Because most brands haven’t made the shift from sending emails…

To engineering a system that drives behavior.

Email isn’t just a channel…

Or a campaign calendar you put together on the fly.

It’s a database communications system…

A compounding follow-up machine…

And the true backbone of long-term profit.

It’s not about pretty emails or volume.

And most brands still haven’t asked email to do what it’s really capable of.

I’ve been taking notes on what the top 1% do differently…

The ones pulling 50%+ of revenue from email like clockwork.

And the simple tweaks most brands haven’t made to get there.

If you’ve been meaning to take email more seriously…

This is your reminder:

It’s not just another checkmark on your to-do list.

It’s the heartbeat of your business…

And if you build it right…

It becomes your moat…

Protecting your brand through every storm.

Reply with “email” if you want a second set of eyes.

RCD