The 80/20 Rule of Email: How To Make More Money From Fewer Emails

Discover the three most profitable follow-ups, avoid expensive deliverability mistakes, and increase sales without sending more emails.

Author

Rachelle C Davis
March 17, 2025

Hard to believe I’m saying this…

But you might be sending too many emails. 😱

Not because you shouldn’t be emailing your list…

But because only 20% of your emails actually make you any real dough.

This means: if you have a bad strategy…

Sending more emails won’t fix that.

When we tell you “mo’ emails, mo’ money…”

What we mean is…

If they’re great emails, & you have great offers…

Plus good deliverability, the right audience & good email hygiene…

THEN you’ll make more dough with more emails.

Otherwise… you’ll just run your email list & deliverability into the ground.

There’s lots of confusion & misinformation on what emails to send…

So today’s issue of my LinkedIn newsletter Big Email Energy covers:

  • The 3 follow-ups that actually drive sales…

  • Why most of your email list never buys & what to do about it…

  • The email deliverability mistakes that silently kill your profits…

If you’re ready to scale your business by sending the right types of emails to your list…

Read the “80/20 Email Rule”now:

The 80/20 Email Rule: How 20% Of Your Emails Print 80% Of Your Money

80% of your revenue comes from just 20% of emails. Learn how to send high ROI emails, improve deliverability, and maximize email profits.

www.linkedin.com/pulse/80-20-email-marketing-rachelle-c-davis-sxd6c

And if you like what you see, hit subscribe to Big Email Energy.

I’m dropping my best email & follow-up secrets every Monday.

-RCD