How to actually do what you love

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One of my favorite topics:

How to pick your niche(s).

The conventional advice is just so bad.

“Go for the lowest hanging fruit”

“Pick the one that makes the most $$”

This advice was given to me over and over.

I bring it up regularly because I think it’s important…

Even when you’ve been in business for awhile…

But especially when you’re brand new.

It’s good to do the Steve Jobs “morning mirror” check:

“I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’

And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”

Let me give you an example where the answer was “No” for me:

I tried a few different business ideas earlier this year…

One was time sensitive and could make a lot of $$.

But I just didn’t enjoy it.

This specific opportunity didn’t feel good or right for me.

Doesn’t matter if it’s a great opportunity for other people.

It’s true:

Almost any topic or niche can be monetized…

Build a business over a topic that excites you!

-Rachelle C Davis

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