Anatomy of a Successful Email Program (Part I)

Let’s briefly talk about the elements for a successful email program…

Firstly… you need people on your list.

A big “duh” but this can be one of the most problematic parts for people.

You don’t necessarily need to add new traffic on an ongoing basis if you’ve got a good core list…

And if you’ve got multiple tiers of price points.

Some folks don’t have a wide range of prices, like an ecommerce company might not…

But a company with info products could have a $50 product and a $5k product.

It just helps you scale and grow if you want to continue adding new buyers and moving them up your value ladder.

There are a bunch of ways to find people to join your list.

A topic for another time.

Stay tuned because in future emails…

I’ll get more into the other elements you need for a successful email program…

All based on my experience helping my clients make millions through email alone.

-RCD