The antidote to low sales

Today I glanced through my notes…

On the classic Blair Warren book…

“The Forbidden Keys to Persuasion”

There’s a great quote from the “social pressure” section.

“Establish your credibility before your credibility comes into question. Demonstrate how happy your clients are with your work before you attempt to pitch your services. Stress the number of people who already support your candidate before you ask for their support.”

And you know what…

This is the #1 biggest problem most freelancers have…

Or experts or consultants who want to pitch their services…

People aren’t sold on you before they get on the call.

I wasn’t taught this when I first started out..

At least I don’t remember anything about it..

But it’s the biggest hurdle if you’re not closing clients.

One way I know to solve this:

Once the sales call or strategy call has been booked with you…

Send over nurture content before the call.

“By the way, this will help you get ready for our call”

And send them content that demonstrates your expertise…

If you have a PDF or report on your expertise, great.

Send them another email with testimonials or social proof…

Case studies…

And another one with FAQs…

If they’re a good prospect and really interested in you…

They probably will read some of your emails before the call.

Then they should be more “pre-sold” on your services.

This is also a great thing to do once they buy something from you…

Whether it’s a course or a supplement… or service…

Send them content that shows them how to use it…

How to get the most out of it…

Success stories…

Demonstrate your brand’s expertise, quality and reputation.

This is also a good general content strategy for your social media.

Try it out and tell me how it goes…

-Rachelle C Davis