"Crack Emails" Part 1: Curious and Curiouser...

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Welcome to my 3-part series on addictive follow-ups.

Let’s get right into it…

A 2019 study found that digital info can be as addictive as crack cocaine.

Keep reading this email to see what I mean by “digital info.”

First, here are the elements they found in addictive digital info:

-Novelty…

-Curiosity…

-Anticipated benefits…

-Actual benefits…

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I’ve found curiosity to be the strongest part of addictive digital content…

By digital content (or info) I mean:

Emails, social media posts, videos, even text messages.

Just think of how you feel waiting to get a text message back from someone you’re in love with or seriously crushing on…

A lot of that feeling is from your curiosity.

The problem with most marketing is…

It’s so cookie cutter, so predictable…

Your audience has already seen it before.

There’s no curiosity factor.

In email follow-ups… one way we inject curiosity is with “bullet points” or “fascinations.”

These are clever and creative ways to convey the benefits of your product or service.

Here’s a great example:

My mentor Jason Fladlien wrote a bullet point for his content system:

“Why almost no one uses this groundbreaking technique pioneered by Star Trek… and why it alone can make your content at least 200% more interesting than your competition’s”

This makes you want to know what the technique is… especially if you’re a Star Trek fan.

He put a “gift wrap” around the technique:

Instead of saying what it is literally…

He called it the “technique pioneered by Star Trek.”

You would never know what it is unless you bought the product.

Here’s another way to inject curiosity into your follow-ups…

Possibly the easiest way…

Get more creative with your subject lines.

Put benefits in the subject line… but make it a little mysterious.

Let me turn the Jason Fladlien bullet point into a subject line:

“This Star Trek technique instantly gets you 200% more engagement”

Now I can write a short email on the benefits of this technique…

Readers will click through to the sales page to get the product.

Plus, I still have dozens of other bullet points from the sales page to turn into emails.

Unfortunately I can’t get into a full discourse on curiosity here today…

We could literally spend hours…

Join me tomorrow for Part 2 of this email series on addictive follow-ups…

This next addictive element combines with curiosity…

Together they give your readers a potent hit of addictive content :)

-Rachelle C Davis

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