"Crack Emails" Part 2: Combine THIS With Curiosity...

Rachelle C Davis
October 22, 2023

Welcome to Part 2 of the Addictive Follow-Ups Email Series.

This series shows you how to send “addictive” emails and content to your audience…

So they look forward to more of your content and products.

Here’s something even more powerful than curiosity:

The combination of curiosity with benefits.

For example, in Part 1…

We talked about a “Star Trek technique that instantly gives you 200% more engagement.”

We’ve got 3 benefits stacked here…

Engagement… people want more eyeballs, clicks and sales on their content…
Very specific at 200%… they don’t want a little more engagement, they want A LOT more….
It’s instant! People don’t want to wait for results.

The curiosity element is more related to the “Star Trek technique.”

What IS it?

How does it work to give them these benefits?

Curiosity for curiosity’s sake is ok…

But stacked with desired benefits…

Together, they’re extremely powerful.

Make sure you know what your audience wants…

Plus what your product or service can provide them.

Sounds obvious, but a lot of brands don’t do this well.

That’s why I exist to help them 😎

Tomorrow in Part 3, we’ll talk about an element you absolutely MUST have…

It’s not enough to do curiosity and benefits well…

They are sort of like the “front-end” or the “top of funnel” elements to get readers paying attention to you…

You also need the “back-end” elements to get them coming back for more again and again.

Because your readers may have a lot of emails in their inbox with enough curiosity to get their click…

But there’s not enough intrigue to get them to stick around for long.

That’s what we’ll talk about tomorrow.

-Rachelle C Davis

P.S. If you need help with your email copy…

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