"Crack Emails" Part 3: Don't forget this!

Welcome to the final part of our 3-part series on Addictive Follow-Ups.

We’ve covered how addictive digital media works…

You need lots of curiosity and benefits…

Plus some other things we don’t have time to discuss:

Like your unique mechanism or vehicle…

Big ideas and novelty…

Because I think my last point is most important for a long-term relationship with your list.

My last point is: you want to establish an emotional connection with your audience…

The easiest way to do this is with personality.

Feature a personality in your content…

And/or feature your biggest fans/customers - actual people.

A lot of branding is too sterile and robotic.

There’s not much talk about people…

There’s too much talk about the features of the product.

Most brands could use more emotion and personality.

When I inject more human connection into a brand’s copy…

It’s no surprise when all their numbers and sales go up.

Often in record-breaking amounts. It’s like clockwork.

Here’s an example:

Instead of only talking about my sportswear client’s product…

Like the features of their new shoes or biking gear…

(“Made with a new patented type of foam so you feel comfortable”)

I take stories from the blogs written by their sponsored athletes.

They talk about being a parent…

Or how they became a professional athlete in their 30s…

The sacrifice and torture of skipping family time to train…

I weave them into relatable emails.

People need to see themselves in your emails.

Because they may already have a pair of Nikes for their training sessions.

But after reading my emails:

Now they belong to this international group of people who are passionate about athletics, family, and excellence…

Up at the crack of dawn to train when everyone else is asleep.

They’re just that type of person.

Now they might want to try my client’s exclusive footwear.

Let me know if this short 3-part series has helped you.

If you would like me to write more about it…

Simply hit reply and send your thoughts my way.

-Rachelle C Davis

P.S. If you need help with your email copy…

Read more about my limited time offer and select a subscription that fits your business:

http://passiveincomeideas.us/inbound/crack-emails/halloween/