Do you make one of these common mistakes with your emails?

Mistake #1: You treat email like a reminder.

“Hey, we’re having a sale.”

“Just in case you forgot, here’s 10% off.”

That feels less like email marketing….

And more like a digital post-it note.

Mistake #2: You think your offer is obvious…

And they’ll come back if they want it.

But they won’t.

Your bestsellers need to be packaged and promoted like an event…

Even if they’ve been in your store for years.

Think of it like running a brick and mortar shop…

Would you just wait by the register and hope they pick something?

Or would you guide them, show them what’s popular, tell them what’s next?

That’s the job of email.

Here’s what actually moves revenue for my best clients…

Sometimes to the tune of millions in extra sales:

Things like a 3 day promo around a proven bestseller…

Or a bundle that mirrors what VIPs already buy.

Email is a high leverage, high ROI activity.

It shouldn’t be just another task you check off to “stay consistent.”

Most brands leave 20–50% of their revenue on the table by skipping this part.

I’d say at least 90% underuse email…

Don’t make these expensive mistakes.

If you want a second set of eyes on your email program…

I’ll show you what’s working…

And what you could be doing instead.

Grab a consult with me here while I have availability: