Does your story give them goosebumps?

The brand story is one of the most overlooked opportunities for connection.

You might think your story is solid.

And to be fair, it probably is… factually.

You’ve got your timeline.

X happened. Then Y. And now here we are.

But no one buys facts.

They buy stories that move them.

They need to feel your story in their bones.

Because that’s what separates “a cool brand” from their brand.

When someone reads your story and chokes up a little…

When the words echo in their own voice…

That’s when you know you’ve got something.

You don’t need a camera crew to capture that kind of impact.

You need resonance.

Show them what they’re really joining when they buy from you.

Let me give you an example I came across recently:

“I started Nikkib sportswear when my husband was diagnosed with stage 4 cancer. It was a creation that kept my mind busy while he was undergoing treatment. I always had a passion for fashion and sportswear.

My husband lost his battle with cancer and I promised him I will make Nikkib Sportswear into a big brand name one day. So here I am. I hope you love my line.”

That one sticks.

I’ve read hundreds of brand origin stories.

Only a handful leave an impact like that.

So here’s the real question:

Is your brand story just true?

Or is it unforgettable?

Because the truth matters…

But how it feels is what sells.

Your welcome flow…

Social posts…

Product pages…

Press kit…

If your story’s not making people feel something…

You’re doing 90% of the work…

And missing the 10% that moves the needle.

If you want help pulling the emotional power out of your story and baking it into your brand…

Hit reply and let’s chat.

-RCD