Don't blow this "test drive" for your brand

The Welcome Flow isn’t just a discount code and a few pretty pictures.

It’s the test drive…

The first impression…

The moment your brand stops being “one of many”…

And starts becoming The One.

Think about a great car dealership.

They don’t just shove a price sheet in your face and wish you luck.

They slow down…

Make you feel seen.

Hand you the keys and let you feel it…

Before you ever commit.

That’s what a great Welcome Flow does.

It doesn’t just sell a product.

It sells belonging.

It revels in the details that create a great prospect experience.

Here’s what most folks don’t realize:

The Welcome Email is the #2 most opened email you’ll ever send.

(Only your order confirmation ranks higher.)

You may never have this level of attention again.

And yet…

Over 90% of brands blow it.

They treat it like a throwaway.

Or worse…

Just toss in a 10% discount and move on.

Some don’t even send a Welcome Email at all…

Much less a whole flow.

But if you do it right…

That email sequence becomes a portal into your world.

It introduces them to your ethos…

Shows them what sets you apart…

And builds the emotional connection that turns subscribers into loyal buyers.

Some customers will stay forever if this sequence hits right.

I’ve got inboxes full of examples that missed the mark…

And a stack of flows that made millions.

So before you hit send again…

Ask yourself:

Does my Welcome Flow actually welcome them in?

Or is it just a digital coupon book in disguise?

If it’s the latter…

It might be time to fix that.

RCD

P.S. I’ve got 3 total spots open for June…

For brands who want me to write their Welcome Flow…

(Or rewrite it to test against the control.)

I’ve literally made my clients an extra 7 figures just from optimizing this one sequence.

Once these spots are gone, prices go up.

If you want in, now’s the time.