Why Email Marketing Still Prints Money (And How to Stop Screwing It Up)

There’s one marketing channel that’s outperformed every trend, hack, and algorithm change for the last 20 years.

And it’s not TikTok.

Not SEO.

Not paid ads.

Oh yeah, baby…

You know what it is…

Email is still the highest ROI channel in marketing.

Every $1 spent on email still gets a $36 return on average.

Can’t stop the reign.

Every 10k month…

Every 6 figure launch…

Every breath you take…

Email drives the biggest sales.

Smart businesses & marketers get 40-50% of all sales from email alone.

Often making email their #1 profit center of their whole entire business.

And yet… 

The vast majority of marketers still completely screw this up.

Here’s why:

Mistake #1: They treat email like a chore instead of a 💰 machine...

Mistake #2: They send “newsletters” instead of high converting sales messages…

Mistake #3: They think “more emails” = more 💰…

(When it’s really better emails that make the dough, as we’ve discussed so far this week.)

The best & smartest email marketers play an altogether different game.

One for the big boys & big girls.

The men & women, you could say.

They write follow-ups people actually want to open…

They train their list to expect (and love) offers...

Because they’re actually helpful & valuable.

And they make sales daily…

…without feeling “salesy.”

Wanna know how to do that?

I’m putting together a brand new “Email Playbook” that breaks down my best high-converting email strategies, swipe files, and frameworks.

If you didn’t already join the wait list the other day…

Click here & you’ll automatically get your name on the Email Playbook wait list.

I first learned how to write a sales email in Summer 2018…

You can skip the years of wandering in the dessert (😋) and just swipe my playbook.

If you want to send follow-ups that sell without sounding like a desperate marketer…

This is for you.

-RCD

P.S. Tomorrow, I’ll show you the #1 most profitable email you should be sending (but probably aren’t).