Most emails are 💩, here's why

Strange thing I see:

Folks post great content to their FB…

Stuff that gets their audience excited and emotional…

But their emails are “blah.”

They use their email only as a promo / sales channel…

Instead of a marketing channel!

I’m a big believer in Peter Drucker’s idea:

“The aim of marketing is to make selling superfluous.”

Another way of saying that:

Products or services sell themselves when the marketing is great.

Why do some businesses market so well on social media …

Yet totally miss the memo when it comes to emails?

Well, I think this Aweber copywriter demonstrates it well.

He analyzed the emails of different MLB teams…

Yes that’s baseball. How bout them Rangers :)

Here was his biggest critique:

“Many of the emails I got were essentially beautiful looking flyers for upcoming games. This is a good start, but as a fan I was consistently left wanting more.

I love my team (the Phillies), and after a great win I want to get hyped up, relive the game, and learn why I should be excited for the next one. After a tough loss, I want to relive what went well and read things that will get me re-hyped up for the next one.

These teams do a good job hyping fans up on their social profiles, but the newsletters come across a little sterile by comparison.”

What a great way to say it…

“Beautiful looking flyers.”

I think that’s what most businesses think “email marketing” is…

Just some beautiful flyers for their offers.

But you really want readers to have an emotional experience…

The type that makes them want to come back for more and more…

Like an addict.

I made a page for you with my philosophy on writing addictive emails…

Well, I tend to call them “follow-ups…”

Because your business depends on your ability to follow-up relentlessly…

And you can find out why + how to write addictive follow-ups here:

http://www.passiveincomeideas.us/inbound/crack-emails/halloween/

That page also has info on how to work with me…

If your business wants help with addictive follow-ups.

I’m accepting new clients for the next few days…

Plus there’s a 5% referral fee (recurring revenue every payment) if you send any new business my way.

-Rachelle C Davis