Do you even business bro?

If you don’t have an offer…

Do you even business, bro?

As I craft my “social funnel” offer…

As part of Zack Zeller’s group..

I think about why so many people don’t have a real offer.

It requires you to define and stick to a true target audience.

You have to get crystal clear on their problems…

And craft your offer around that.

That means you have to eliminate a lot of people you may be qualified to help.

I think that’s scary.

It can be a real mindf*ck to make the final decision on your audience and offer.

It’s a chicken and egg question:

Which comes first, the audience or the offer?

You can’t really think about one without the other.

It makes sense why people struggle so much to launch a successful offer:

It forces you to run a real business.

You have to pick a specific audience and deliverables..

Then you have to market it…

And deliver the promise…

It’s more intentional than a lot of freelancing gigs.

As I stare down the face of this new offer…

I know why it’s such a big struggle.

There are so many directions and paths you could take..

Just like in life..

Mentors and leaders loosely guide you..

At the end of the day, it’s all your call..

And I think most people don’t want to deal with that responsibility.

What happens if it doesn’t work?

You may have to start all over.

If the risk of being wrong and being broke scares you…

You can always get a full time job, get paid every 2 weeks, and log off at 5 pm.

That’s not the life for me but I’m one of the strange ones.

-Rachelle C Davis