Fall in love with your problems

Presented by

You may be running away from your problems…

But today we are going to rip off the band aid.

Perhaps this has happened to you:

You find yourself at a crossroad…

Unsure what project to work on next…

What “product” or service to sell…

Or even what niche/hustle to pick…

This is the time to think about your problems.

Let me give you an example to show you what I mean.

I read about a guy with bad OCD…

A misunderstood disorder that hijacks your thinking…

He told his girlfriend about his struggles with it.

They’re both software engineers…

And she crafted a software tool to help him when his therapist wasn’t around.

Basically like a chatbot to walk him through his obsessions and compulsions.

They’ve released a freemium version for other people to try it out…

Then you can pay $5 a month for the full version.

Sounds brilliant, and you think “well I’m not a software engineer…”

“Nor can I help others with a debilitating mental health disorder.”

Perhaps not, but what do you struggle with?

Imagine solving your own problem(s)…

Coming up with a working prototype of a solution…

Even (especially) if it’s content or digital information…

And you know it works because you use it…

3 things have happened:

1. You got your problem solved. Yay!
   

2. You have deep intimate knowledge on a subject you actually care about…
   

3. You have a real solution you’re probably passionate about…

It’s much easier to create a product…

Or find someone else’s product that helps you…

And make content forever to market it…

When you’ve got those 3 things in order.

And you can fully get behind what you’re selling.

So if you’re at a crossroad today and trying to figure out what to do next…

Then I want you to list 3-5 problems you have…

That have been really cramping your style for awhile.

Make them specific, like:

“Whiten my yellow teeth naturally…”

Or “lose 10 pounds…”

Or “get a 2nd date/stop getting ghosted after the first date.”

Maybe they are problems that your SO or friend has…

But they keep coming up again and again.

And stay tuned because tomorrow…

I’m going to show you how you can turn those problems into content and products forever…

So you can build a full 5-6 figure income stream on your actual interests…

Instead of jumping into some random side hustle just because it’s the flavor of the week.

-Rachelle C Davis

Master the art and science of creative strategy

Creative minds. Math-obsessed media buyers. To ship more winning ads, you need both worlds working together. 

Introducing: Thumbstop. 

Thumbstop is a weekly newsletter covering the art and science of creating winning Meta, TikTok, and YouTube ads. 

⚡Creative strategy templates 
🔬The science behind effective hooks  
💰 Winning TikTok & Meta ad formats 
📊 Time-saving reporting techniques 

Who is this newsletter for:

👉 DTC and ecom creative teams looking to build their data skills 
👉 Heads of growth who want to increase their creative skills 
👉 CMOs who want to build effective creative performance teams 

Every week, you’ll get new growth & creative cheat codes used by top DTC and ecom brands. New issues are sent every Sunday. 

💌 Subscribe here