Former Jason Capital CEO, Zack Zeller: "THIS Is The Missing Ingredient"

Excited about today’s guest for the new Friday Feature.

I feature a stellar marketer on Fridays…

See what they’re up to…

Their thoughts on AI…

And anything else they want to talk about.

Today the floor belongs to Zack Zeller…

Who runs the company, “ZZ Media.”

He was the CEO of Jason Capital’s company for a few years…

With his hands directly in JC’s multi-million generating offers.

But before he was CEO:

He got famous as one of JC’s top students…

Then became his junior copywriter…

Known for being so focused and determined…

That he would study in his closet for 2-3 hours every single day…

Letting absolutely nothing distract him.

I remember being inspired by that…

And I’ll never forget the string of JC emails…

With the sender’s name simply spelled, “Z.Z.”

If you were a JC student back in the late 2010s…

You got to witness a real legend in the making.

So without further ado…

Let’s check in with Zack.

RCD: What have you been up to since your JC days?

ZZ: The way I describe it - I married my high school sweetheart. And then I got divorced later… I was working with JC for 5-6 years. And I wasn't prospecting. I wasn't posting on social media. I wasn't doing anything outside of [my job with JC]. Which was good, because it led me from being that junior copywriter to eventually being CEO.

But when I came back out…no one knew who I was. And I didn't know what was really going on in the market from that point of view. So I spent the last year figuring that out… these days, I am launching and working with…just a handful of clients to really partner with them and take over the email list, but really their back end marketing.

Everyone is focusing on getting more leads, getting more sales calls. And like it's important, that's how you grow a business. But the way that they're doing it is all about adding new people, new people, new people. But really, even with the best funnels, you're converting a small fraction of the people that are reaching out to you…

And so that's why I get really passionate about solid email marketing with these businesses… staying consistent and following up with that audience to make sales for leads that they've already purchased.

So that to me is huge. And it's a wild, competitive advantage. In the space today where everyone's just kind of burning and churning through leads.

RCD: Totally… I learned the 15/85 rule from JC. Basically the majority of your customers don’t buy for at least 90-180 days.

ZZ: Like you said with the 15-85% rule, what that means practically is: 4-5x more people will buy from you over that long term. And so I look at email as that ecosystem to create that brand awareness…

But just that act of consistency, regardless of how you implement it, is gonna get you a lot more sales… because you're consistently showing up. Proving to people that you're in business, and you're ready for them whenever they're ready. I think that's the biggest shift that's happened recently.

RCD: I think a lot of companies don't do that. And some of them are really focused on social media, which is good, but… it's proven they'll get more results if they focus on email too, or at least add it to the mix.

ZZ: It really depends on where you're at. I would never say that email should be the only thing you do in your business. Because the reason I like email is, it's a catch all for everything else you're doing. Like it's supercharged, it's that follow up…

I was working with a client in the solar space… part of what they do is they give a bonus to… 60 day aged leads… because they found that after 60 days, the leads are interested. But everyone stops following up with them after 60 days...

If you put that person on the email list and reach out to them every month, it's like a no brainer that you would make more sales. And so the reason I bring that up is because email does supercharge everything.

But you don't have to drive yourself crazy. If you email someone once a month, or once a week, then move it up to three times a week… like a lot of the business owners who aren't at the stage where they can invest in someone to do their email. I would recommend they just do it less frequently, but still put in the quality.

RCD: Great. Where can people connect with you?

ZZ: The main place I’m active right now is on LinkedIn.

And from there you can get on my email list, we could chat.

RCD: Thanks, looking forward to catching up again soon.

Bottom line:

Keep up with your follow-ups to build your hustle and business…

And stay tuned because tomorrow we’ll talk about…

How Travis Kelce’s follow-ups got him in the door with Taylor Swift ;)

-Rachelle C Davis

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