How Andrew Tate took over the internet

Whether you love him or hate him...

Andrew Tate didn’t blow up by luck.

He gave young men a way out of the hand they were dealt:

“The answer to all your problems is discipline. And getting rich.”

Then handed them a map:

“Get in the gym. Take action. Build a business. Be unstoppable.”

It wasn’t the usual “bro marketing” stuff like:

“Get rich in 5 minutes” or “5 hacks for massive biceps.”

The method wasn’t sexy…

But the results were.

And it was empowering.

Go learn to fight…

Or at least lift something heavy.

Eat real food. Whole foods.

Build muscle.

Sit down and learn to make money…

…with relentless work ethic.

He was speaking to the guys without good fathers.

Because if you think about it…

That’s stuff your dad should teach you.

(Insert weird Andrew Tate father’s day theme here)

Andrew said…

This is how you become the kind of man women respect.

So you finally have options… and freedom.

Is any of that actually untrue?

(I’ve written for a lot of male audiences… it’s fun. And I get it.)

But none of that is why he went viral.

Here’s what made him unavoidable:

People shared his content for free.

He turned followers into evangelists…

Clipping videos…

Building fan pages…

Blasting his message 24/7.

It came down to identity.

He gave people a belief system worth spreading.

So if you’re wondering what to write this week...

Start here:

“Here’s what’s in your way. And here’s what to do about it.”

But it’s not just what you say…

It’s how you say it too.

Tate’s message wouldn’t have hit the same without the Bugattis...

The gym clips, cigars, women, the attitude.

He matched proof with identity.

That’s what people actually want.

Not products…

They want a belief system. A new identity.

And Tate nailed it.

Just something to think about as you head into the week…

RCD

P.S. I just put fresh eyes on Issue #2 of the Damn Good Marketing Newsletter.

Made a few tweaks and added a bonus swipe file.

It’s a full flow that added serious revenue to a client’s backend.

If you’re a subscriber, it’s already inside the issue I sent you.

For everyone else…

No back issues available (yet).

But I’ll keep you posted.