I thought they were drinking beer on stage

I thought Liquid Death was beer the first time I saw it...

On stage at ACL ‘21.

Artists were pounding these tall cans like it was PBR.

“…why is everyone getting wasted up there?”

It was 100 degrees out.

Turns out… it was water.

How did Liquid Death crush the water market?

They made water look rebellious.

It felt like a lifestyle.

It was all in the details.

That’s what the best brands do:

They make the marketing feel like the product…

Saying what no one else will…

And building loyalty with every ad, email, and post…

That’s what I do with email.

I look at your flows, dailies, segmentation, and missed moments…

And I make sure your emails are unforgettable.

Not just nice or “on brand.”

Unforgettable.

If you want me to take a quick look at your email program…

Just reply and say “email.”

(Heads up, if you’re not already in the top 10% of your industry or fighting to be…

It’s probably not a fit for much more than a quick peek.)

-RCD