Is your highest ROI move asleep right now?

Folks are so worried about this week’s promo campaigns…

Running around like chickens with their heads cut off…

That they forget how easy email profits can be…

Ahh, that’s right.

Easy street.

Just let it flow.

For example…

One welcome flow I wrote outperformed the control so badly…

We just let it run for months on autopilot.

I didn’t change anything during that time.

Didn’t even take a peek at it.

It brought in an extra 7 figures over time.

Without a fancy schmancy promo…

Or a team to manage it…

And without anyone even really thinking about it.

Because it worked.

It told the right story.

Positioned the products and brand with total clarity.

And it built trust…

Before asking for a click.

This isn't a one-off.

• A post purchase flow I worked on for a wellness brand nearly doubled their repeat purchase rate.

• A jewelry brand saw higher AOV just from how we framed value emotionally in the first 3 emails.

• A sportswear brand broke their store during BFCM just from 1 of my emails… but it was the welcome flow that silently cleaned up for the next 6 months.

Best of all…

These flows live in the background.

So you just turn them on.

Move on to the next project.

Most brands obsess over campaigns…

But they sleep on the evergreen flows that bring in dough in the background.

If you’re curious what your welcome or post purchase flow could be doing for you…

Hit reply and tell me your situation.

I’ll let you know if I see an easy win.

-RCD