"Just" Writing Email Copy?

There’s been a trend going around for awhile in direct response…

Saying that businesses don’t want “just” email copy anymore.

And proclaiming the glory days of just writing emails are over.

But I still see quite a few posts that only want email copywriters…

(Or other copy for ads, VSLs, etc.)

While I certainly agree that you’re more valuable and useful if you know the tech and strategy…

It really depends on what the business wants and asks for.

I ran into a prospect at a party recently…

Who just wants high converting sales emails.

I started to put on my strategy hat and talk about automations and deliverability…

And she’s like, “just send me some email samples to see if they convert.”

Oh

I had another prospect this week that only wanted email samples.

I still believe that just writing good high converting copy is enough of a job on its own…

Even with AI to help you out.

Plus, folks are finding out that AI copy is leaving a lot to be desired…

And a good copywriter is really valuable…

For digital products, copy is still often the lifeblood of the business.

This is why I don’t really pay attention to folks who say you need to be able to do all of it.

Yes you should learn as much as you can.

And if you want to work with certain businesses, you’ll need to know more.

But you can specialize too and still make a living out of it.

Some businesses understand the value of having one person do just one thing.

As long as you still see crappy email copy in your inbox…

You’ll be able to get jobs writing copy…

Because it’s not the tech causing those problems.

It’s the copy.

The bottom line is:

Different businesses have different needs.

It’s not one size fits all.

Some of them really just want copy and value that.

Speaking of writing copy, I may be doing a free Zoom soon with some fellow pro copywriters…

And we’ll be talking about how copy and AI have affected business lately…

And what to consider moving into 2025...

So that you can use AI the right way for your copy…

For both businesses and copywriters.

If you want access to this free call…

Hit reply with a “yes” and any questions you have about these topics.

If we get enough interest, we’ll schedule the Zoom in the next 2 weeks or so.

-RCD