Lead magnets are dead

Grab your funeral outfits…

Bake your casseroles for the lunch after the service…

And get ready to meet the undertaker at the graveyard because…

Lead magnets are dead.

At least the way most people use them.

A free checklist nobody opens...

A “download now” button that goes nowhere…

A funnel built on bribes instead of actual interest & value.

We’re in a new era of attention now.

People are burned out…

Distracted…

Cynical…

Suspicious.

And everyone can see a bait & switch from a mile away.

So what’s actually working?

I’ll tell you what I think it is soon…

But first…

I want to know what you’re seeing too:

Have you downloaded a freebie in the last 3 months that actually blew you away?

Or do you think they’re all just noise now?

Hit reply and tell me your thoughts.

I don’t have anything to sell you about lead magnets.

I’m just curious your take on them right now.

RCD

P.S. Ironically, the best performing offer I’ve got right now…

…isn’t a lead magnet.

It’s called The “Viral Special.”

It’s just one highly targeted, well-crafted post…

And the right one can make your brand explode.

If you want it, reply “viral.”

Only 1-2 spots available.

Closes Sunday.