THIS is how many emails it takes to get your first sale

Wowee… so many great guesses in my inbox yesterday…

After I asked the question:

How many emails does it take to make a sale?

From the time someone joins your list… to the time they buy…

People guessed as few as 3 emails…

5-6 emails…

36…

All the way up to 1000.

That last guy with the 1000 guess might have been a smartass.

The truth is, this depends on industry, offers, quality of traffic, etc…

Of course… so keep that in mind…

But here are real numbers from 2 of the most talked about and in-demand direct response copywriters.

Both of these guys have email lists full of hungry prospects in a niche that is always in demand…

Make money online…

And they’re considered 2 of the best and most authoritative teachers and copywriters in the game with tons of case studies and proof.

They both publicly posted their numbers online last year…

And for the first one, at that time…

It took 102 emails before a customer bought their first product from him.

For the 2nd one, it took a period of 260 days before someone bought…

(Let’s just call that 260 daily emails).

And again, these are both copywriters who make millions from their ability to sell with words.

…in a market where everyone’s dying to know how to make $$ with copywriting.

So, where does that leave other companies… like in ecommerce…

Or info experts who aren’t world class copywriters…

And really, just everyone else in general…

Well, the standard number for everyone averaged out is actually 90 emails.

That means even world class copywriters in a hungry market are behind the average.

That’s how competitive it is to get and keep a buyer.

Ideally people are buying from your welcome sequence, right?

And then they’re happy and they just keep on trucking along, buying your stuff…

The reality is, people are distracted…

And you have a lot of competition in your inbox just to get their attention.

The numbers show it will likely take at least 90 days before they buy anything from you.

What this means is… your daily follow-up…

And your automated follow-ups after the welcome sequence...

All make a huge difference to your bottom line.

And as you know, many companies make millions with daily follow-ups and automated sequences…

My typical client makes at least 50k-100k per month through their email program.

So it’s clearly worth it to close the gap between you and those 90 emails it takes to convert the average buyer for the first time.

But that’s not all…

Your follow-up program should also close the gap between the first sale and the next sale…

Which is where your REAL profits start…

A one-time buyer isn’t worth that much.

But lifetime buyers are huge for your business.

And again this is why it’s so ludicrous that most folks only focus on getting that first sale right away…

Because that’s not where the real profits roll in…

It’s the customer that comes back again and again…

BECAUSE you send them great follow-ups.

If this clicks for you, and you have an email program…

And you know you could be making more profits from your list than you are currently…

Good news for you:

I’m running a 50% off deal today and tomorrow…

50% off my usual fee to write email followups.

This can be an automated sequence, or a series of one-off broadcasts…

And since this is the first time I’m offering this to my list…

I actually have a free gift for anyone who takes me up on this offer…

I will do an audit of your sequences…

That means I’ll take a look at your current program…

And identify which sequence(s) would likely bring in the most profits for you right now…

And I’ll write that sequence for you - this week.

We’ll have everything ready by Friday for you to test out to your list.

That way we leverage all of our time, efforts and $$ on this project.

And whether you keep working with me or not, you’ll have a gameplan to move forward with the most profitable messaging and sequences.

Again, this 50% off deal + free audit is only good for today and tomorrow.

Hit reply and send me the word “email” and we’ll set up a quick Zoom to go over your specific followup needs.

-RCD