New sightings of the moral police 🚨

This is interesting:

I’ve seen lots of “anti-marketing rhetoric” lately.

From… marketers!

For example:

A marketing consultant saying that marketing is cringey…

And she doesn’t want to be associated with “manipulative marketers.”

All while marketing herself on social media.

😂

It’s kind of like those posts making fun of consumers…

Who complain about capitalism…

While typing on their iPhone with a Starbucks drink.

There’s plenty of discussion to be had…

About how to improve the ethics of marketing…

Or the more complex problems of economics…

But we often benefit greatly from the very things we complain about.

One of the problems with being a “moralist” all the time…

Is that we miss the following fact:

Marketing isn’t inherently good or bad.

And without it, you would not be able to enjoy many of the things you do.

Not your favorite music… shows… food… movies…

The device you’re using right now to read this…

These all have to be marketed.

I agree that words like “market” have a dehumanizing sound to them…

So let’s humanize our businesses.

Let’s talk to real people…

And be a real person ourselves…

And put more thought into our offers and how they’re affecting people.

I personally love marketing, copywriting and media.

I’m utterly mind blown that I can send unlimited messages to people all across the entire world…

That I can use this media to build a sustainable 5 or 6+ figure business that matches my interests and passions.

That’s all marketing is… getting the word out about “something” to other people.

You can use media to “market” messages of hope and joy… or you can snake oil your way into people’s pocketbooks…

And you can use it for everything in-between.

The most important thing is to stop looking at what others are doing.

That’s how you drop the ball quicker than anything else.

Then… do it the way YOU want to do it.

Build a hustle or business around your interests, ethics, and values…

You’re in control of your life and what you do.

You get to decide what marketing really is based on what you do.

-Rachelle C Davis

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