Why people don't listen to you

Got more book notes for you:

This one is from “Forbidden Keys to Persuasion” again.

“Our biggest obstacle to allowing other people to be right is often nothing more than our own desire to be right. There is an old saying, it's better to be rich than right. And while it is no doubt true, it can also be difficult to practice in real life. Especially when the issues in question are the very issues standing in the way of our persuading others.”

Ohh, this one is so good.

Because the #1 way to ensure that your prospect WON’T listen to you…

…is to tell them they’re wrong.

It also reminds me of my notes from The Catalyst: How To Change Anyone’s Mind.

I sent them in an email to my list in August.

I’ll leave the PDF copy for you here:

That PDF will be available to download through the end of Sunday, Nov 12.

-Rachelle C Davis

P.S. Whenever you’re ready…

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