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One thing about running ads and other copy…

They have an expiration date…

After a few months max, you see conversions go down..

You gotta freshen up the copy.

A new hook, a new lead…

I think other parts of business and life look like that as well.

I looked around at what I’ve been doing lately…

And I saw some status quo.

So I started with cleaning…

Threw away a bunch of old clothes…

I had too much trash laying around.

Recently I had a month where I don’t know if I ate a vegetable…

And I certainly didn’t work out..

Now I’m in the gym every day and eating my kale.

Point is:

Systems, processes, routines…

They need a “spring cleaning” every few months too…

Not just leads and hooks and sales copy.

What’s something you could freshen up in your marketing or even in your personal life right now?

Hit me back just to chat…

-Rachelle C Davis

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Past issues include: 

⚡The Barry Hott Ugly Ads Edition which revealed the science of getting past people’s subconscious ad blockers.

⚡ The Sarah Levinger Psychology-Based Creative Edition showing how to properly use emotion and brain science in your advertising.

⚡The Alex Cooper A-to-Z of Ad Production Edition giving teams a relentlessly practical guide to ideation and iteration. 

Plus, we’ve covered things like how HexClad's Head of Growth Connor Rolain runs his creative strategy flywheel, how to properly back into a MER goal, contribution margin tutorials, and advanced ad analysis techniques.