The chocolate trick 🍫

I once worked with a “brick and mortar” marketer…

One day he told me about his women’s clothing store.

He didn’t just sell dresses…

He gave customers chocolate.

He helped them try on clothes.

Genuinely listened…

And gave real recs.

And it worked like crazy.

Because he wasn’t just running a store…

He was conditioning them to associate him with good feelings.

Now here’s the thing most brands miss:

Your Welcome Flow should feel like that.

Your daily emails should, too…

Like walking into a place where you’re seen, heard, helped…

And maybe even offered a little dopamine.

You’re not just trying to sell something…

You’re building a relationship.

You're the trusted guide.

The one who understands where they’re at…

And shows up with exactly what they need…

Whether they buy today or not.

THAT’S what builds long-term LTV…

And raving fans.

The sales are just side effects.

You can make money…

Or you can create a world people want to buy from…

If you do it right, you get both.

-RCD

P.S. The next issue of the Damn Good Marketing Newsletter drops June 7.

We’re breaking down the welcome experience…

With real examples that show you exactly where most brands lose money.

Because every gap you ignore in your welcome flow…

…is a leak in your profits…

Plus your LTV and retention suffer too.

Fix them now, or keep watching potential buyers bounce.

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