The First Email Ever Sent Made $13 Million

My marketing studies have led me to learn some cool stuff…

Like this little known fun fact:

The first ever marketing email was an unsolicited business pitch sent in 1978…

It made $13 million for the guy who sent it.

So I dug into this legendary moment for us in digital marketing history.

His name was Gary Thuerk…

A marketing manager at Digital Equipment Corporation (DEC).

He sent an email to 400 prospects via the ARPANET…

Which eventually evolved into the internet…

The internet wasn’t around until 1983…

He sent it on a computer network!

The email was sent to promote DEC’s computers and it was a massive success.

Was it the first spam email?

Or just the first cold email of all time?

The first marketing email ever?

Well, whatever. It worked.

It brought in $13 million.

And email still works incredibly well.

It’s still the most popular media platform…

…with over 90% of users still checking their email daily.

Still has the highest ROI of any marketing channel.

$42 for every $1 spent.

That's higher than social media, paid ads, or direct mail.

While we’ve come a long way since then…

It’s crazy to see that email was just as powerful in 1978 as it is in 2024.

That’s why I’m excited to share what’s coming next...

My exclusive “Y2K” Q4 System is about to go live soon…

And I’m giving a few lucky brands the inside scoop before anyone else.

This system is based on my time working with e-commerce brands over the last 4 years…

Literally being told that my work made them “too many sales” in Q4…

Which is the one quarter where you’re supposed to make a crap ton of sales.

Because these methods essentially crashed their store and system as their supply couldn’t keep up with demand…

Just like Y2K was feared to totally shut down systems and networks back at the turn of the century.

How else do I say it:

The Y2K system works so well, that if you’re not prepared to possibly make 2x-3x more sales than usual…

It could actually be bad for your business.

So I’m looking for a few qualified brands who dare to take that risk with me this Q4…

And have me come in and consult their team…

Or run the entire system myself for their business.

We’re just a few days away from releasing the Y2K system for everyone on the waitlist…

==> Click here to join the Y2K waitlist and be the first to know when Y2K is here.

-RCD