The Real Price Of Relying On Ads

Let’s get back to our convo about WTF is going on with FB/Meta ads these days.

You’ve seen it. We’ve all seen it.

Media buyers and marketers are complaining in droves about the current situation:

One day, you’re getting a buttload of sales from your ads…

The next day, it’s like Meta erased all your target audience data or something.

Meta is stealing your money from you in broad daylight and with no consequence.

It’s really just like a Mean Girl:

Well, I hate to be the one to tell you this…

But it’s not just bad luck…

And it’s not just a symptom of whatever is going on in Q3/Q4 of this year.

It’s a foundational and integral part of the problem.

Because the second you rely on ads for your profits…

You hand over control to someone else…

And they can pull the rug out from under you at any moment they please.

So what’s the real price of your reliance on ads?

It’s not just the upfront costs of the ad spend…

It’s also the hidden costs that quietly and devilishly eat away at your bottom line.

That’s some spooky Halloween shit right there!

Here’s what I mean…

Hidden Cost #1: The ad platform pulls the out of pocket switch up on you at any random time they want…

And you have no idea why you have to spend more…

Or how much more you’ll have to spend… it’s unpredictable…

But the more you spend, the more the platforms profit…

While you get less and less ROI…

Especially on those days your sales dramatically drop for mysterious reasons.

Hidden Cost #2: You discount your offers to make up for this expensive ad cost…

Thinking it’s a slam dunk to get easy sales…

But once you start offering constant “deals” to compensate for the rising ad costs…

Customers expect deals before they’ll buy…

And you’ve just trained them to wait for sales.

This lowers your profits margins even more…

AND it also lowers your average order value…

AND your lifetime customer value.

It’s like a chorus of bad news showing up to sing spooky “Halloween carols” outside your house.

So now you’re just stuck in a cycle of lowering your profit margins forever…

Until you can’t sustain it anymore.

It’s like “diarrhea forever” for your business and you can’t stop the leaks…

(Well now you can since you read this email…

But your competition won’t know what sickness hit them from the front end or the back end.)

But there’s at least one more hidden cost you may not have thought about before.

Hidden Cost #3: Time.

You could be working on growing the business…

But instead you’re just trying to survive.

Endless hours spent trying to make your paid media work for you the way you want.

That’s why so many brands are stuck…

And end up in the red…

Having to downsize…

Victims of inflation… rising costs…

Leaky butt syndrome…

But there’s a way out of this mess.

Yes, there is a way to get steady, predictable revenue that increases quarter over quarter…

Year over year…

Without taking a gamble on ad spend…

It doesn’t rely on Meta or Google…

Aka the casinos crazier than Las Vegas…

And you don’t have to throw discounts on everything just to survive.

How do I know this?

Because I help brands do exactly this very thing…

And I want to show YOU how to escape the “paid ads trap” and scale your biz without spending a penny on ads.

It’s not magic. It’s real. And my clients do it every day.

Keep reading my emails and you’ll see for yourself.

-RCD

P.S. If you’re already in a pickle from paid ads…

And you want to learn more now rather than later…

Just hit reply and tell me your current situation.

And no I don’t actually have anything to sell you at the moment.

So don’t worry about sales calls or any surprise sales things.

I’m here to help.