Upsell Secrets From A Famous Austin Restaurateur

Last night I celebrated a friend’s bday…

And her longtime boyfriend is the grandson of a guy who started one of the most popular restaurants in Austin…

It’s been around since the 1950s…

And it’s still a family biz after all these decades.

We ended up eating there last night as part of the bday celebrations.

It was possibly the most packed restaurant I’ve ever been in.

I felt like I was in a popular downtown club.

After we sat down and got our chips and salsa…

I noted to my friend’s boyfriend…

I’ll call him “T…”

That the salsa was a bit smokey and I was diggin it.

And he just pops off, “That’s my grandma’s recipe!

She made it spicy so that people would get thirsty and order a drink.”

It felt like I had just accidentally uncovered the first in a long line of restaurant business secrets…

A secret, subtle upsell where you don’t even have to ask if they want a drink…

The "trip wire” or “free lead magnet” aka the free chips and salsa…

Automatically makes them want to buy the next thing they need…

A drink.

Brilliant grandma, brilliant.

Would you want the inside scoop if I’m able to get more biz secrets from my friend?

Hit reply with a “yes” if so.

How does just that one tip spark some ideas for your and your biz?

I’d love to hear from you and help you brainstorm.

Hit reply and let me know what you think.

-RCD