She posted a product fail... and hit 1 mil views

A cleaning product biz owner I worked with posted a video last week…

A video of her own tools not working…

And called it an “epic fail.”

Not exactly the kind of thing most people want going viral.

But it did.

Over 1 million views.

5,000+ comments.

There was no sales pitch, just raw honesty.

And somehow…

It worked better than a polished promo ever could.

I wrote a case study about it in this week’s issue of TikTok Growth Weekly.

Read it here:

You’ll see:

• Why this “fail” video crushed engagement…

• The psychology that made it go viral…

• How she could’ve turned it into dough (and how you can too)…

It’s a quick read, actionable, & perfect if you’re using short-form video to build your brand.

-RCD

P.S. Got a few flash offers open now through April 4 (or until spots fill)…

👉 $85 trial email

Turn one piece of content into a high-converting follow-up email.

👉 $250 3-email sequence

Best if you want to build momentum + make sales.

👉 $97 Custom TikTok Growth Plan (With Bonuses)

I’m bringing back the bonuses on this one (until April 4th) to celebrate my recent client’s viral win.

You’ll get a custom growth plan based on your brand, goals, and what’s actually working on the platform right now.

Also comes with a free bonus 1-1 Growth Call with me (this week only).

👉 [NEW] Flash “AI” Consulting Offer - just launched this one today.

For creators, marketers & founders who want to fix their email strategy…

Simplify their content & funnels…

And use AI to buy back their time.

Normally 1k+ for this package, but for the next few days I’m testing out this offer:

💣 3 spots at $250

💣 3 spots at $500 (includes hands-on help)

Just reply with what you’re interested in, and I’ll send you the details.

Peace, love & damn good emails 💌