What DTC brands get wrong (and info experts do better)

I just audited dozens of welcome flows…

And this is scary.

It’s obvious that over 90% of them…

Treat the Welcome Flow like a checkbox.

Especially in DTC.

“Here’s your discount code. Enjoy.”

And that’s it. 🥱

Info experts, on the other hand…

…usually overthink it.

Every line is an essay.

Every email a TED Talk.

Some of them ramble all over the place…

Messy.

Neither one of these situations is great.

But when you do it right…

When you actually understand the psychology behind those first few emails…

Your Welcome Flow becomes a “Top 3” asset in your business.

Whether you're selling skincare…

Or selling skill.

In this month’s issue of The Damn Good Marketing Newsletter…

I’m breaking down:

The key differences between DTC and info biz Welcome Flows…

What to do if you want to skip the Welcome Flow…

And when it makes sense to do so…

High-converting outlines for both business models…

Real examples inside the swipe file…

Plus the biggest mistakes I see…

These cost you immediate profits, LTV and trust on Day 1.

If you’re building a brand with staying power…

This is your welcome flow blueprint you can use for years…

Probably decades.

Human behavior and psychology isn’t likely to change much.

This is an evergreen issue.

You’ll get the compilation of my notes and case studies from the past 7 years.

But you have to be subscribed.

Issue #2 drops on Saturday, June 7th at 12pm CDT.

Still time to lock in a spot👇

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RCD