When your copy does more harm than good

This is juicy:

Bad copy doesn’t just kill conversions…

It kills credibility.

Because smart folks…

The type you want to work with…

Don’t just bounce.

They block you out mentally.

And never come back.

Even worse…

Weak copy communicates that you don’t fully understand your own value.

That’s when trust erodes…

And traffic gets wasted.

I’ve been auditing tons of promos lately…

And what I’m seeing is worse than underperformance.

It’s self sabotage.

They’re missing at least 3 of the 5 Copy Blocks every high-converting offer needs.

Here’s what happens if you’re missing any:

You look untrustworthy to the leads you actually want in your ecosystem…

You confuse or bore the reader…

You devalue your own traffic with every click…

And conversions are lower than they should be.

So this week, I’ll show you how to fix that.

Starting tomorrow…

I’ll unpack why “get more traffic” is one of the biggest lies in online marketing.

RCD

P.S. I’m testing something new…

The “Deal of the Day.”

• Posted each morning

• $200 flat

• 1 spot per day

• Expires at 5pm CDT

• May or may not be a repeat offer

Today’s deal:

A brand new Welcome Flow written from scratch.

Delivered within 24 hours.

Perfect if you:

Want to split test it against your control…

Update your welcome series…

Or… you just never set one up.

This flow normally runs for at least $1500…

And that’s what you’ll pay if you wait until tomorrow.

But because we’re starting late today…

You’ve got until midnight CDT to claim it.

After that… this offer is gone.

Just hit reply and send me a “welcome.”