Why are email copywriters so annoying?

I used to write cute daily emails for info experts.

And polite ecommerce emails…

Just like everyone else.

Until one follow-up email broke the store.

Not a full campaign…

One single email.

Upper management had to hold meetings about it…

Because we made too many sales.

They asked…

“Do we even have the bandwidth to keep going with this?”

That’s when it clicked:

Most copywriters are playing checkers.

I was playing a different game altogether…

I figured out how to “bolt on” revenue in places most people don’t even look.

The real leverage points.

Like…

Finding an extra 7 figures hiding in the Welcome Flow…

Turning a “thank you” email into a $75 AOV bump…

Triggering repeat buys before the first order even shipped…

Creating demand so hot it makes ops teams sweat…

How many copywriters do you know who’ve done that?

Exactly.

Check your inbox right now…

>90% of emails fall flat.

They’re “nice.”

“On brand.”

And totally forgettable.

Because most “email” people don’t understand what I do:

How to condition a list…

Drive behavior…

And engineer buyer psychology.

This isn’t copy.

It’s chess.

If you’re already making $$ from email…

But know it could be doing way more…

And you're tired of watching other brands take your market share…

We should talk.

I’ve got room for one more client before my June calendar locks.

If you know someone it might be a fit for…

I’d be grateful for the intro.

-Rachelle