- Damn Good Emails, LLC
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- Your buyer has 2 brains
Damn Good Marketer,
Here’s the real reason your conversion rate is lower than you want:
You’re selling to the “aspirational self.”
The one who journals…
Listens to podcasts….
Saves posts they’ll never revisit.
That self doesn’t buy.
You need to speak to the other one.
The lazy one…
The insecure one…
Ego-driven…
The one who says they want change…
…but secretly hopes they don’t have to.
One self signs up for gym memberships…
The other one eats fries in the parking lot.
One self buys online courses…
The other one watches 1.5 modules and vanishes.
One self nods at your offer…
The other one scrolls away to the next distraction.
You’re still writing copy for the first one.
That’s your mistake.
Because that self doesn't buy.
The other one does.
You’ve seen this before:
Kobe didn’t sell jump shots.
He sold myth…
The Mamba wasn’t branding…
It was behavioral manipulation.
He let people buy into unstoppable.
Steve Jobs didn’t sell RAM.
He sold identity.
Your Apple purchase wasn’t logical…
It was tribal.
Kim, Kylie, MrBeast…
None of them sell products.
They sell fantasy.
The product is just the receipt.
This is why most copy doesn’t convert well.
It’s written for the self that wants to try...
Not the one that wants to feel.
So here’s what great entrepreneurs do:
They sell to both.
They flatter the logical mind…
But close the deal with the primal one.
Speak to their ego, not their effort.
Build belief in ease.
Make staying the same feel smart…
And change feel inevitable.
As for me?
It’s flat out war…
It’s not hustling, it’s purpose.
I’m 1000% here for the transformation.
But your average buyer…
They don’t have the energy for that.
So speak to the one who doesn’t want to change…
But still wants to win.
Make them the hero…
And they’ll buy.
-RCD
P.S. Issue #1 of Damn Good Marketing is gone.
And the swipes inside…
Already being implemented behind closed doors.
You can’t get Issue #1.
But you can get the next one…
The next swipe pack…
And a seat at tomorrow’s Inner Circle call. 2pm CDT.
👉 Go annual here : https://www.scalewithoutads.com/damn-good-marketing-newsletter-annual-pass
P.P.S. Want help making your offer convert at a primal level?
✓ Strategy Session – $1,000
✓ Power Hour – $500
✓ Vault Bundle – $97
Two 1-on-1 spots left. First come, first served.