Your Buyer Is Lying to You

Damn Good Marketer,

You won’t hear this on your favorite business podcast:

Most offers fail because they’re based on delusion.

You still think your buyer is rational.

You still think you need complex customer avatars…

Emotional wheel charts….

And buyer’s journey spreadsheets.

Cute. But that’s child’s play.

If you don’t understand the laws of human nature…

None of it matters.

Here’s the dark truth:

People want to believe they’re smarter than they are.

And most content is written as if that’s true.

But it’s not…

People don’t want “transformation.”

They want shortcuts…

And proof they’re already right, while getting better results.

They want the cheat code…

Wrapped in virtue.

If you missed Issue #1 of the Damn Good Marketing newsletter, it’s too late to get it.

But the next one’s coming fast… and it’s the only place I break this stuff down in detail.

👉 Subscribe here 

Here’s What Dropped Yesterday:

✓ My private swipe vault (5 files I’ll never post publicly)
✓ The 3 Core Pillars of the Scale Without Ads system
✓ Tactical breakdowns of offers that sold millions
✓ The real psychology behind what makes cold buyers say “yes”

I dropped it while running on 0 hours of sleep and borderline hallucinations.

And it still came out better than 99% of the guru BS out there.

Because I’ve lived what I write…

And I write like your rent depends on it.

+++ [The Laws Of Human Nature You Must Remember] +++

1. People Are Fickle
   Brand loyalty is a myth. Give them a smarter option, they’ll switch with pride. Make sure that option is you.
   

2. People Are Hypocrites
   They say they want “authenticity.” What they really want is permission to cut corners… without guilt.
   

3. People Are Greedy for Gain
   Even your most “aligned” customer wants more for less. Make your offer feel like theft, in a way that flatters their intelligence.

Final Thought:

The only thing worse than being manipulated by other marketers…

…is manipulating yourself.

If you’re still convincing yourself that your message is “clear enough…”

Or your offer “just needs more traffic…”

You may actually have a positioning problem…

Which leads to the wrong offer…

And copy that can’t save it.

RCD

P.S. If you’re a subscriber, you already got your swipe pack.

Today’s email was built using the first email swipe.

Maybe you recognized it. Maybe not.

Either way — I eat my own copy. So should you.

If you’re not subscribed and want the next pack (plus an invitation to our first group call this Saturday)…

👉 Go annual and join the Inner Circle

P.P.S. The Scale Without Ads system was fully unpacked in Issue #1.

That’s private info…

Only for newsletter subscribers and clients.

But if you want it applied to your business…

Here’s how to work with me:

✓ Strategy Session – $1,000
✓ Power Hour – $500
✓ Vault Bundle – $97

Two 1-on-1 spots left. First come, first served.

All 3 offers from the Scale Without Ads system are grouped together here:

👉 https://linktr.ee/rachellecdavis

Pick what fits.

Whether you want strategy, speed, or tools…

I’ve got you covered.